The Perfect Font

Hello! After thinking about what the perfect film title shot would look like over the past couple of days, I have chosen the perfect font! Take a look:

Film Title Shot

For the film title shot during the credits in my opening, I have decided to use the Secret Typewriter font. I chose this font because it effectively sets the tone of my production. In just two minutes, it is hard to effectively convey tone to the viewer. So, the use of this font will help give the viewer visual cues that the film may not be as "happy" as it seems. In addition to using this font, I also put a darker filter over this clip. This way, the overt brightness that was in the shot previously will not confuse the viewer by having a conflicting, happier tone. Also, because the name of the film is the most important part of all the credits, I made the title bigger than all the other words that were shown before. This way, the title will pop in the viewer's face and will grab their interest even further.

With all these different components going into this one shot, I am confident that I have created the PERFECT film title shot. Stay tuned for more!

I just can't decide...

Hello! Today, I played around with all the fonts on WeVideo and I found my top three favorites. Take a look:

Merriwether

Merriwether was the original font I picked when I was editing my film opening. I liked it, but after researching fonts more, I thought I could take a better look at others. I found that this was still in my top three favorites, so this one is good for now.

Secret Typewriter

Secret Typewriter is one of my favorites. It has a grim look to it and sets the tone for the rest of the opening. It is unique and looks different from the other fonts I looked at, so that is why this one caught my eye. 

Sanchez

Sanchez is a very nice-looking font. This serif-style font fits well with the theme of the opening because when you think of "Welcoming Home," you think of comfort. This font looks very comfortable and can help reinforce the idea of the "double-sided" title that I came up with. It can trick the viewer into thinking that the film will be happy but then they will realize that the "Welcome Home" means something else as the film progresses.


I will need to take some more time to figure out which font I will use in my film opening. Until then, Stay Tuned!

FoNtS

HeLlO! I hAvE a QuEsTiOn...

What made you click on this blog post over all the rest? Did the title stand out against the rest? Keep this in mind as you read the rest of this post...

As I have already demonstrated, every part of my film opening is a conscious decision that is meant to set the tone or achieve the purpose of my production. One conscious decision I made during the development process of my opening is the use of a specific font.

Fonts are an incredibly important yet widely overlooked portion of a film. Most films that are streamed will lose their viewers within the first 15 seconds of its playing (Film Shortage, 2010, p.1). This demonstrates how crucial the opening of a film is to the overall production. An effective font can serve to grab the attention of the viewer, which is an important part of a film opening.

Not only should the font grab the attention of the viewer, but it also should set the tone of the production. Take a look at these film titles. Pay close attention to the font that is used.

In some film titles, the font serves to establish the setting of the film. In the case of Once Upon a Time in Hollywood, the font mimics the font of the world-famous Hollywood Sign in California. Pretend the title was written in this font. How would the viewer know which Hollywood the film is taking place in? Hollywood, Florida? Hollywood, Georgia? This specific font tells the viewer that the film will be set in Hollywood, California.

In other film titles, the font serves to establish the tone of the film. For example, if the film title "SE7EN" was written in this font, it would tell the viewer nothing about the production. However, because it is written in a faded, bold, two-toned font, it is effective in setting the tone of the film as ominous, dark, and scary.

However, according to Film Shortage, there are some fonts you should never use for your production. Not only does this include common fonts like Times New Roman and Arial, but it also includes fonts that are iconic of other productions or brands. For example, Disney is a brand that uses a very iconic font for all aspects of its corporation. When a consumer sees the Disney font, they immediately think of Disney. Take a look at this photo:

Even though those words don't say "Disney" chances are that you associated them with Disney due to them being in Disney's signature font. For these reasons, it is important I stay away from fonts that are iconic of other brands, businesses, or productions.

With these concepts in mind, I will search for a new font that will better fit my production. Stay tuned to see what I find!

References:

Film Shortage. Typography And Titles in Film. Retrieved from https://filmshortage.com/typography-and-titles-in-film/

May, J. (4 Oct, 2010). Smashing Magazine. The Art Of Film Title Design Throughout Cinema History. Retrieved from https://www.smashingmagazine.com/2010/10/the-art-of-the-film-title-throughout-cinema-history/#top