My Brand Identity Prism

Hello! I wanted to take this opportunity to share my brand identity prism. A brand identity prism is a diagram that describes a brand's identity through its characteristics. The brand identity prism diagram is a useful visualization for identifying a brand's core characteristics and how they relate to one another. Take a look at the diagram below:

Physique

Physique refers to the physical characteristics of a brand, including visual cues that help consumers identify the brand. My brand's physique will include:

• Natural hues- greens, blues, greys, oranges.
• Nature visuals- mountains, rivers, canyons, flora, and fauna

Personality

Personality refers to the brand's character or "feel." It represents the traits of the brand in the eyes of the consumer. My brand's personality will include:

• Friendly
• Adventurous- Each episode will feel like an "adventure" through a national park. This will be established through voiceovers that reinforce the idea that the episode is an "adventure.
• Whimsical tone- In order to best convey the magic of nature, the tone of the brand will be whimsical. This will further reinforce nature as a beautiful, magical, breathtaking place. 
• Bright colors; colorful

Relationship

Relationship refers to the nature of the relationship between the brand and its consumers, including both abstract and tangible aspects. My brand's relationship with consumers will be...

• Playful yet serious- When discussing the national park, the docuseries will maintain a playful, educational demeanor. However, when it gets to the end of the episode, the call to action would be more serious, as it will have to evoke emotion in the viewer that will inspire them to care for the national parks.
• Intimate- My brand will talk directly to consumers. Viewers will feel that each episode was made specifically for them, like the narrator and they are in a one-on-one conversation.

Culture

Culture is the set of values that set a foundation for the brand. My brand's culture will be:

• Forward-thinking- My brand will be more concerned about the future than the past. It will work to build a brighter future for the natural world by inspiring people to love nature. 
• Collaborative- My brand will be concerned with connecting like-minded people with each other in order for them to achieve a common goal. My brand will emphasize that protecting the natural world will not be possible without the collaboration and working together as a global community.

Self-image

Self-image relates to the way in which customers see themselves in a particular brand. By associating themselves with certain brands, customers view themselves differently.

• Savy- Customers of my brand view themselves as "nature-savy." They understand the realities of nature and are realized of the problems it faces.  
• Apart from the norm- While the general population overlooks these climate issues, my audience strays from the norm and establishes an interest in protecting nature. They have fully realized the issues nature faces and consciously work to solve them because others won't.

That's all for now. Stay tuned for more!